Insights

Notes on buying and selling in Silicon Valley.

How pricing actually works, how off-market deals move, and how each Bay Area market behaves. The thinking behind a good outcome, written plainly.

The most expensive mistake in San Jose real estate is treating it as a single market. It behaves like a dozen, stacked under one name.

A real share of Silicon Valley homes sell before they ever hit the public portals. If you only watch Zillow, you are seeing a partial market.

An instant number is a fine starting point. Here is why it is not an answer, and what actually tells you what your home will sell for.

Talk strategy

Have a specific situation?

Articles are general. Your home and your timeline are not. Tell me what you’re weighing and I’ll give you a straight, specific read.